A better way to reach the people that matter.
We help entrepreneurs reach the right people on Facebook and Instagram and turn them into paying customers.
Why Meta (Facebook & Instagram)
More than half of South Africans are on Facebook, and over 10 million are on Instagram. And the audience keeps growing. DataReportal's figures show Instagram's South African audience up 19.4% in a year, and Facebook's up 10.3%.
If you are looking at these statistics and dismissing Meta because of its youngsters, remember that 1% of Facebook's users represents ±357 000 people, which means ±14.4 million people are aged 35 or older.
Similarly, 1% on Instagram represents ±103 000 people, which means ±3.2 million are aged 35 or older.
35.7 million
South African users, 56.9% of the population
- 18 to 2427.2%
- 25 to 3432.5%
- 35 to 4420.4%
- 45 to 549.8%
- 55 to 644.8%
- 65+5.3%
50.4% women, 49.6% men
About 63% of users are aged 25 to 54.
10.3 million
South African users, 16.4% of the population
- 18 to 2436.9%
- 25 to 3432.1%
- 35 to 4415.4%
- 45 to 547.5%
- 55 to 643.9%
- 65+4.2%
54.6% women, 45.4% men
About 55% of users are aged 25 to 54.
Reach people who want what you offer BEFORE they even search for you.
What makes Meta Ads so unique is that, unlike traditional media, you are not talking to thousands of people. You are talking to one. It is no longer push advertising but pull advertising that sells. It moves from flashy artwork that says "Here are my rates, now pick me!" to slightly less perfect, authentic creative that says "Come on a journey with me, I have something to show you. I know what I am talking about, you can trust me."
Meta shows people ads based on what they are looking for, not only on the pages they follow. Every day, people on Facebook and Instagram show Meta what interests them through what they watch, click on and engage with. We use that behaviour data to put your ads in front of the people most likely to want what you offer, so your budget works towards a return on your investment.
Done properly, Meta ads put your product in front of the people most likely to buy it, before they start searching. Done poorly, they buy likes, cheap clicks and nothing else.
The difference is tracking, creative and testing: a Pixel and Conversions API that report real sales, ads tested against each other, audiences that exclude people who already bought, and budget moved to what sells. That is the work you hire a Meta ads agency for.
If you have boosted a post and seen little return on investment, we know why.
Simple pricing
Meta Ads management, from
R 7 000
per month
Your management fee and your ad budget are two separate things. The fee is fixed upfront, sized to the work, and it does not grow when your spend does. Your ad budget is paid directly to Meta, so you always see exactly where it goes. We'll go through the details together.
Straight talk: we never promise consistent results. Performance goes up and down as Meta fluctuates, but there is growth. Each new ad set goes through a learning phase while Meta finds the right people, which usually takes one to two weeks. Plan on four to eight weeks before the numbers are reliable enough to scale. Anyone promising a fixed return in week one is guessing.
How it works
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Setup
Onboarding, account setup and strategy, then your first creative brief. We set up and test your Pixel and Conversions API, so results are measured, not assumed.
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Strategy & Creative
Send us your creatives and copy within 7 days of the brief.
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Run & Learn
Ads run for 7 to 10 days so Meta can learn, before the first adjustments are made. Further adjustments are made on a regular basis to ensure optimised results.
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Reporting
A plain-language report on what has been working, every month.
Your accounts stay yours. You own your Pages, Business Manager, Ad Account and Pixel, and we work through partner access.
What's included
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A creative brief
Clear direction to guide the content you supply.
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Up to 4 ads, each A/B tested
So you can see which version performs better.
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Account, Pixel and tracking
Pixel and Conversions API set up and tested, not assumed.
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Campaign structure, audiences and exclusions
A boosted post is optimised for likes and comments, not for sales. We build campaigns in Ads Manager, with the Pixel and Conversions API sending your real sales and leads back to Meta, so the system finds buyers, not scrollers.
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Management and optimisation
Budget moved to what sells, based on what has been working.
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A monthly report
Reporting in plain language, checked against your real sales.
What's excluded
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Your ad budget
Paid directly to Meta from your own ad account.
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Creatives and copy
You supply these, guided by our creative brief.
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Additional ads
Any ads beyond the first 4.
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Design and video editing
Not part of the package, but available as paid options. Ask us for a quote.
Good to know
What ad budget do I need?
We work with a minimum ad spend of R 3 000 per month. It is paid directly to Meta from your own ad account, and it is separate from our management fee.
How long before I see results?
One to two weeks for Meta to learn, four to eight weeks before the numbers can be trusted.
Do I need to supply photos and video?
Yes. You supply your creatives and copy within 7 days of the creative brief, and the brief tells you what to capture. Design and video editing are available as paid options.
Is there a contract?
Your 3-month minimum term, then 30 days’ written notice. This is the minimum time to see if Meta has been working or not.
Who owns the ad account and Pixel?
You do. You own your Pages, Business Manager, Ad Account and Pixel, and we work through partner access.
Why not just boost a post?
A boosted post is optimised for likes and comments, not for sales. We build campaigns in Ads Manager, with the Pixel and Conversions API sending your real sales and leads back to Meta, so the system finds buyers, not scrollers.
Tell us what you want your ads to do.
Send an email, and we'll get back to you.